Trevor van Mierlo
Profiling and forecasting health behaviors in digital health social networks
Medication and treatment non-adherence is a $300 billion problem in North America annually, with medication non-adherence as high as 50% across chronic and acute segments. Digital health social networks are increasingly part of the healthcare landscape, and are now being offered by pharmaceutical and insurance industries, and public health organizations. Studies indicate that these networks generate population effects, and can be leveraged to increase adherence. However, little is known in regards to user characteristics, usage patterns or value creation. Trevor's research examines the feasibility of developing models to identify behaviors at the network and actor level, with a focus on patient profiling, and the forecasting of health behaviors through predictive algorithms.
Dr. Douglass Hyatt (Rotman), Dr. Andrew Ching (Rotman), Dr. Claire Collins (Henley)
Hon BA (University of Western Ontario), MScCH (Dalla Lana School of Public Health, University of Toronto), MBA (Rotman School of Management, University of Toronto), GEMBA (University of St. Gallen), MSc BMR (Henley Business School, University of Reading) DBA Candidate (Joint program: Henley Business School, University of Reading and Rotman School of Management)
Founder and CSO of Evolution Health Systems Inc.