Improving Consumer Decision-Making in U.S. Health Insurance Markets:  A Behavioral Economics Approach

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CCHE and NAO Seminar by

Thomas Rice
(Professor, Department of Health Policy and Management, UCLA Fielding School of Public Health;
Associate Director (United States), North American Observatory on Health Systems and Policies)

Date: Monday, November 12, 2018
Time: 4:30 pm
HS 610 Auditorium (155 College St)

Abstract: Many Americans face a daunting number of health insurance options and nearly all evidence indicates that they are not able to make choices that are in their best interests.  Behavioral economics posits that limiting choices and simplifying information can improve consumer welfare.  Evidence from some recent experiments will be presented.

Thomas Rice is Professor of the Department of Health Policy and Management at UCLA Fielding School of Public Health. His areas of interest include health insurance, competition and regulation; physicians’ economic behavior; and Medicare. He was lead author of a book about the U.S. health care system, for the European Observatory on Health Systems and Policies. Dr. Rice was elected to the Institute of Medicine of the National Academy of Sciences in 2006. He was chair of the AcademyHealth Board of Directors in 2005-6, and previously he had been awarded its Article of the Year Award and its Young Investigator Award.